ResellerRatings Launches Powerful New Reviews Suite to Help Retailers Improve Organic Search Rankings and Conversion Rates

New Suite Leverages Social Proof to Boost Customer Loyalty and Brand Reputation

LOS ANGELES (September 26, 2017) — ResellerRatings, the leading integrated brand and product reviews management platform, today announced the release of its new Reviews Suite. The new solution puts more power in the hands of retailers to leverage and increase the volume of independent reviews, position and protect organic search listings, and stay more connected to customer needs.

In a retail landscape growing more fractured every quarter, businesses are working hard to meet customer demands in an environment where buyers and user-generated content (UGC) have a louder voice than ever. Research shows that 94% of shoppers conduct research online before making an online purchase and 84% of consumers trust online reviews as much as personal recommendations.

“ResellerRatings helps us gather honest opinions from our customers—which we use to improve our shopping experience,” said Sue Martin, Newegg Vice President, Customer Service. “ResellerRatings is always working to improve the way we monitor and manage our reputation and we’re excited to leverage the new Reviews Suite for even more value. It’s going to strengthen social, visual and local reviews of our brand, and give customers the information they need for better shopping decisions.”

Reviews Suite’s gapless syndication coverage and consumer-facing site helps surface reviews in organic search results—something most retail ratings and UGC solutions can’t achieve. Research shows that search-prompted traffic to a product page increases 15% to 20% when customer reviews are added, and ads that incorporate UGC have five times higher conversion rates.

Reviews Suite Provides a Boost for Social Proof

Reviews Suite connects retailers to customers at every stage of the buyer’s journey. It enables them to collect, manage, and syndicate user-generated and verified ratings, reviews, images, and more, all in one toolset.

The ResellerRatings Reviews Suite includes:

• Seller Ratings: Provides visibility into all major search channels, maximizing SEM budgets and SEO impact.

• Product Reviews: Enhance SEO and keyword ranking, while also improving social proof and conversion rates.

• Visual Marketing: Lets customers add images to product reviews, enhancing how they connect with other shoppers and advocate for brands they love.

• Social Q&A: Adds social proof credibility by encouraging customer interaction and gives companies insight into potential issues.

• Local Reviews: Allows customers to find nearby stores using a local, mobile approach to syndicating ratings and reviews data into key search channels.

“We’re honored to connect businesses with consumers by providing the best platform for independent reviews,” said Nishan Sothilingam, Director of Product at ResellerRatings. “The new Reviews Suite gives retailers the ability to thrive in a trust economy, where social proof is critical. Now retailers can hear customer voices clearer than ever, leveraging UGC to improve organic search listings and CPC rates.”

As a leading source of independent evaluation and discussion, ResellerRatings houses seven million reviews—adding four thousand verified reviews every day—for more than 3,500 retailers. ResellerRatings is the online review and ratings management choice for 58 of the IR 500, and thousands of other mid- to-small e-commerce sites.