RSR Acquisition, LLC
Cleveland, OH (September 20, 2017) — ResellerRatings, the leading integrated brand and product review management platform, announced today that Hammacher Schlemmer, has selected ResellerRatings to manage its customer ratings and reviews program. Hammacher Schlemmer, listed as 421 on the Internet Retailer (IR) 500 list, is America’s longest-standing catalogue company and is well-known for its ability to provide customers with unique and unusual products to meet their particular needs.
Customer reviews and feedback play a crucial role, particularly so in the upcoming holiday sales season. A 2016 study revealed that 86% of customers did research online before purchasing holiday gifts and the vast majority said that customer reviews – including those on independent websites – are an important research tool.
During the holiday season and beyond, the ResellerRatings’ review management platform will help Hammacher Schlemmer:
Collect a larger database of customer reviews and ratings;
Analyze that review content to meet customer needs and make better business decisions;
Syndicate reviews through multiple search engines including Google and Bing, to improve reputation and combat lurking complaint sites.
“When it comes to collecting and discovering customer feedback, ResellerRatings’ systematic approach is unparalleled,” Henry Coleman, VP of Marketing, Hammacher Schlemmer. “ResellerRatings will help our customers get a unified view about what others are saying, so that they can buy a unique gift or product with confidence.”
“We’re incredibly excited to work with Hammacher Schlemmer,” Brad Poole, Director at ResellerRatings said. “They are a favorite destination for unique gifts, and the ResellerRatings team can’t wait to work with them during the holiday season and beyond.”
ResellerRatings offers an integrated brand and product reviews management suite that helps customers find, choose, and advocate for the products and brands they love while providing organizations with the tools to boost discovery, increase conversion, and build social proof. ResellerRatings clients include more than 3,500 companies that have streamlined and advanced their UGC programs into a competitive business strategy that delivers economic impact.