Fat Brain Toys' Story | A Family Run Business Goes Big


“When entering the world of online reputation management I knew we were doing all the right things and getting all the positive feedback from our customers, but I wanted to put it out there from an authority that wasn't us so it gives us that extra credibility."”

--Mark Carson, Owner, FatBrainToys

ResellerRatings Key Role in Identifying Customer Perception

"ResellerRatings plays a key role in identifying the customer perception," notes Mark. For a family-owned small business, an affiliation with ResellerRatings, and thus an affiliation with Google Products and Bing Shopping, helped solidify their position in the industry among giant corporations. Mark recognizes the value of strategic content partnerships.

"As far as Google and Bing incorporating ratings into their presentation, it's only natural that ResellerRatings would be the conduit to that. It's a vote of confidence for us that Google would trust ResellerRatings as an authentic third-party that can be managing the customer perception. We see that combination as really powerful." Mark Caron, founder

Since Fat Brain Toys has joined the Merchant Member Program, the quantity of their reviews and ratings has skyrocketed.

FatbrainToys Company Profile

Fat Brain Toys has served over 900,000 satisfied customers and received numerous awards, including Internet Retailer Top 500 Retail Web Sites.


""When you see ResellerRatings you think 'Okay they're credible. They're asking for my honest opinion.' And I think that makes a total different experience for the customer, to know they care."

Karen Carson founder

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