"Didn't see any review here (all were nameless on Ekomi), so I guess I'll be first.
Was worried about ordering from UK site to the US (been scammed once) but the review and people that live near the shop made it sound ok, paypal protection (so I don't have to give my CC) and in business for a while.

I ordered a custom set of Hope+FlowEx wheelset that was over $100 cheaper than ChainReactionCycle (well known site with good prices) and was able to get 150x12 setup (CRC refused to get that configuration) and I was able to custom order the hub color on top of it! sweet... got the wheels ~8 days later to CA (held 3 days at NY custom!). Very happy with purchase and good email communication when I wanted custom coloring."