1. For more than 10 years, we have developed a robust system to automatically and reliably screen for fraud (retailers writing reviews) and multiple review submissions from the same person. It works very well and most instances of fraud are painfully obvious to our system (a lot of computer, network, location, email address, invoice number, and other data is provided to us when reviews are submitted). Please keep in mind: reviewers that only have 1 review are not necessarily committing fraud! We have a large number of reviewers who simply write one review and never return, as well as a large community of active repeat reviewers.
2. We manually look at review submissions when we suspect fraud, or are tipped off by a user report. This catches the small percentage of fraud that our automated system may not -- we're particularly offended by retailers who think they're being clever by gaming our site and take heavy action against them. As a result, they're very sorry when their actions get publicly exposed -- a lesson to any retailer contemplating fraud.
3. When fraud is suspected but uncertain, we contact the reviewer to obtain proof of their transaction, in the form of a credit card billing statement (with credit card information blacked out).
4. We do not allow retailers to pay for positive reviews, or to solicit reviews from customers the same day the order is placed (a common tactic -- asking a customer to write a review while taking their phone order). We receive tips about this activity daily and we remove affected reviews and warn the retailer -- plus, our system automatically detects these same-day reviews.

Our Ethics Policy

1. We do not remove reviews simply because we're asked to do so. Not for any amount of money or for any advertiser or sponsor, ever. There are many ratings sites out there that either delete bad reviews from paying sponsors upon request, or post paid recommendations for sponsors, and you should be aware of them. ResellerRatings does not. Reviews are only disabled if they don't comply with our published terms (for instance, if a non-customer writes a review) and even then, we contact the reviewer and ask them to bring their review into compliance where possible.
2. We do not edit, censor, block, or moderate reviews of any retailer for any reason. If you write a review, it gets posted, subject to our terms of use policy.
3. Creating an account at our site lets you edit your reviews later if you choose to, and lets a retailer send you a message to help you or resolve any issues you may have. It also makes it much harder for retailers to write fake reviews, and much easier to detect it when they do. We won't spam you, send you marketing emails, or sell or otherwise provide your email address to anyone.
4. Retailers cannot opt-out from ResellerRatings. Retailers are added to our site by customers, and cannot be removed unless the retailer has zero reviews and/or is out of business.
5. Reviews can only be written by real customers. It's FREE for retailers to flag reviews for verification (we will seek to obtain proof of the reviewer's order) or for violations in our terms of use. It's FREE for retailers to use our exit survey to solicit reviews, get email alerts of new reviews, and to post public replies in response to reviews.