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"Facts of my experience: I saw a rock-bottom price of $169 for a Canon 55-20 IS Zoom lens and was lured into doing business with them. The item is listed as "in stock". The next day a representative called to inform me that in fact it was "out of stock" but should be available in 2 weeks. He tried to sell me a UV filter for $59. I declined and politely told him that $59 was too high a price for a UV filter. He then recommended that if I get a UV filter elsewhere, make sure it is a "HD filter". Now, I am no idiot when it comes to optics and I know that was a complete lie. I stupidly waited 2 weeks then called to ask when I could expect delivery. This time the representative told me that it would be another 2 weeks. I immediately canceled my order.
My opinion: My opinion is that they lure customers with low prices, then do bait and switch, or try to sell overpriced accessories. I do not believe they ever planned to sell me that lens at the advertised low price.
"I was very pleased with doing business with NWV. I made an error and ordered the wrong lens cap, and the person that helped through email me was so kind, told me to keep the wrong lens cap and sent me the correct promptly. I would definitely order from NWV again. Vicki Waldrep"
"First of all, I read some of these reviews just after I placed an order for a SanDisk 32GB Extreme Pro memory card for $93 + change (a little "too" good of a price). I read the reviews about bait & switch, and there are "a lot" of them. Then within a day, I received an e-mail indicating that there is a problem with my order, so I thought to myself, OK here we go! They told me some nonsense about a "global manufacturer defect", and I'm thinking "Yeah right!", anyway I said, OK just cancel the order, and of course they try to offer up another memory card for $109. I simply cancelled and that was that. I then placed an order for the same SanDisk 32GB Extreme Pro with a reputable seller. Classic bait & switch -- BEWARE!"
"I ordered a two SanDisk 32GB Extreme Pro SDHC UHS-I Memory Card. I received an email asking me to call them. I was told the product was "backordered." The representative then tried to sell an inferior "Vivatar" card which he claims was "just as good" for the same price. This seems to be the classic bait and switch con. I cancelled my order and will take my future business elsewhere."
"Very pleasant experience buying lens caps and hoods. I made a mistake with the version of my lens and ordered the wrong size. I thought it was their mistake first when the parts didn't fit my lens. They were very gracious throughout the whole process and even sent me one of the correct parts free! Great customer service."
"I was very happy with the customer service I received from NWV Direct. I ordered a lens for my camera which did not meet my expectations, so I contacted customer service and was very happy with the assistance I received. Charlie made a recommendation for another lens that would be a better fit and made the return of my item simple! It is so nice to receive good customer service these days. "
"Service was fast and received the right part for my camera just as advertised. I called and asked if the part was shipped and they said yes, although the USPS (post office showed no record of a shipment.) I was starting to doubt that they had actually shipped my order. I called and they reassured me that the order had been shipped.Well,I received the package on the date that they said I would. It seems that the US post office has been failing to enter shipping info into their data base. Good merchant would buy from them again. C. Dujsik"
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posted Oct-06-2011 
posted Oct-05-2011 
![Share](javascript:share_rating({"review_body":"I was very pleased with doing business with NWV. I made an error and ordered the wrong lens cap, and the person that helped through email me was so kind, told me to keep the wrong lens cap and sent me the correct promptly.<br>I would definitely order from NWV again.<br>Vicki Waldrep","link":"http:\/\/www.resellerratings.com\/store\/New_World_Video_Direct_NVW_Direct_nwvdirect\/comment\/890073#comment890073","store_thumb":"http:\/\/www.resellerratings.com\/store\/thumbnail\/New_World_Video_Direct_NVW_Direct_nwvdirect.jpg","store_name":"New World Video Direct \/ NWV Direct \/ nwvdirect.com","username":"victoriawaldrep","rating":"5"}, "single");){kind=link}
![Share](javascript:share_rating({"review_body":"I order lens filters for my Sony Camera. Excellent experience!","link":"http:\/\/www.resellerratings.com\/store\/New_World_Video_Direct_NVW_Direct_nwvdirect\/comment\/890062#comment890062","store_thumb":"http:\/\/www.resellerratings.com\/store\/thumbnail\/New_World_Video_Direct_NVW_Direct_nwvdirect.jpg","store_name":"New World Video Direct \/ NWV Direct \/ nwvdirect.com","username":"MHhanson","rating":"5"}, "single");){kind=link}
![Share](javascript:share_rating({"review_body":"A pleasure to again deal with NWV Direct...best prices on extended warranties for electronic equipment...highly recommended...A+++++++++++++","link":"http:\/\/www.resellerratings.com\/store\/New_World_Video_Direct_NVW_Direct_nwvdirect\/comment\/889738#comment889738","store_thumb":"http:\/\/www.resellerratings.com\/store\/thumbnail\/New_World_Video_Direct_NVW_Direct_nwvdirect.jpg","store_name":"New World Video Direct \/ NWV Direct \/ nwvdirect.com","username":"Wano2","rating":"5"}, "single");){kind=link}
![Share](javascript:share_rating({"review_body":"NWV was great to deal with. I got exactly what I ordered, and I got it fast!","link":"http:\/\/www.resellerratings.com\/store\/New_World_Video_Direct_NVW_Direct_nwvdirect\/comment\/889577#comment889577","store_thumb":"http:\/\/www.resellerratings.com\/store\/thumbnail\/New_World_Video_Direct_NVW_Direct_nwvdirect.jpg","store_name":"New World Video Direct \/ NWV Direct \/ nwvdirect.com","username":"butter2113","rating":"5"}, "single");){kind=link}
![Share](javascript:share_rating({"review_body":"First of all, I read some of these reviews just after I placed an order for a SanDisk 32GB Extreme Pro memory card for $93 + change (a little \u0022too\u0022 good of a price). I read the reviews about bait & switch, and there are \u0022a lot\u0022 of them. Then within a day, I received an e-mail indicating that there is a problem with my order, so I thought to myself, OK here we go! They told me some nonsense about a \u0022global manufacturer defect\u0022, and I\u0027m thinking \u0022Yeah right!\u0022, anyway I said, OK just cancel the order, and of course they try to offer up another memory card for $109. I simply cancelled and that was that. I then placed an order for the same SanDisk 32GB Extreme Pro with a reputable seller. Classic bait & switch -- BEWARE!","link":"http:\/\/www.resellerratings.com\/store\/New_World_Video_Direct_NVW_Direct_nwvdirect\/comment\/888778#comment888778","store_thumb":"http:\/\/www.resellerratings.com\/store\/thumbnail\/New_World_Video_Direct_NVW_Direct_nwvdirect.jpg","store_name":"New World Video Direct \/ NWV Direct \/ nwvdirect.com","username":"mgardner123","rating":"1"}, "single");){kind=link}
![Share](javascript:share_rating({"review_body":"I ordered a two SanDisk 32GB Extreme Pro SDHC UHS-I Memory Card. I received an email asking me to call them. I was told the product was \u0022backordered.\u0022 The representative then tried to sell an inferior \u0022Vivatar\u0022 card which he claims was \u0022just as good\u0022 for the same price. This seems to be the classic bait and switch con. I cancelled my order and will take my future business elsewhere.","link":"http:\/\/www.resellerratings.com\/store\/New_World_Video_Direct_NVW_Direct_nwvdirect\/comment\/874945#comment874945","store_thumb":"http:\/\/www.resellerratings.com\/store\/thumbnail\/New_World_Video_Direct_NVW_Direct_nwvdirect.jpg","store_name":"New World Video Direct \/ NWV Direct \/ nwvdirect.com","username":"cordoc","rating":"1"}, "single");){kind=link}
![Share](javascript:share_rating({"review_body":"Very pleasant experience buying lens caps and hoods. I made a mistake with the version of my lens and ordered the wrong size. I thought it was their mistake first when the parts didn\u0027t fit my lens. They were very gracious throughout the whole process and even sent me one of the correct parts free! Great customer service.","link":"http:\/\/www.resellerratings.com\/store\/New_World_Video_Direct_NVW_Direct_nwvdirect\/comment\/867069#comment867069","store_thumb":"http:\/\/www.resellerratings.com\/store\/thumbnail\/New_World_Video_Direct_NVW_Direct_nwvdirect.jpg","store_name":"New World Video Direct \/ NWV Direct \/ nwvdirect.com","username":"handyman858","rating":"5"}, "single");){kind=link}
![Share](javascript:share_rating({"review_body":"I was very happy with the customer service I received from NWV Direct. I ordered a lens for my camera which did not meet my expectations, so I contacted customer service and was very happy with the assistance I received. Charlie made a recommendation for another lens that would be a better fit and made the return of my item simple! It is so nice to receive good customer service these days. ","link":"http:\/\/www.resellerratings.com\/store\/New_World_Video_Direct_NVW_Direct_nwvdirect\/comment\/863760#comment863760","store_thumb":"http:\/\/www.resellerratings.com\/store\/thumbnail\/New_World_Video_Direct_NVW_Direct_nwvdirect.jpg","store_name":"New World Video Direct \/ NWV Direct \/ nwvdirect.com","username":"mschaef","rating":"5"}, "single");){kind=link}
![Share](javascript:share_rating({"review_body":"Service was fast and received the right part for my camera just as advertised. I called and asked if the part was shipped and they said yes, although the USPS (post office showed no record of a shipment.) I was starting to doubt that they had actually shipped my order. I called and they reassured me that the order had been shipped.Well,I received the package on the date that they said I would. It seems that the US post office has been failing to enter shipping info into their data base. Good merchant would buy from them again. C. Dujsik","link":"http:\/\/www.resellerratings.com\/store\/New_World_Video_Direct_NVW_Direct_nwvdirect\/comment\/862527#comment862527","store_thumb":"http:\/\/www.resellerratings.com\/store\/thumbnail\/New_World_Video_Direct_NVW_Direct_nwvdirect.jpg","store_name":"New World Video Direct \/ NWV Direct \/ nwvdirect.com","username":"dujsikc","rating":"5"}, "single");){kind=link}
"Facts of my experience:
I saw a rock-bottom price of $169 for a Canon 55-20 IS Zoom lens and was lured into doing business with them. The item is listed as "in stock". The next day a representative called to inform me that in fact it was "out of stock" but should be available in 2 weeks. He tried to sell me a UV filter for $59. I declined and politely told him that $59 was too high a price for a UV filter. He then recommended that if I get a UV filter elsewhere, make sure it is a "HD filter". Now, I am no idiot when it comes to optics and I know that was a complete lie. I stupidly waited 2 weeks then called to ask when I could expect delivery. This time the representative told me that it would be another 2 weeks. I immediately canceled my order.
My opinion:
My opinion is that they lure customers with low prices, then do bait and switch, or try to sell overpriced accessories. I do not believe they ever planned to sell me that lens at the advertised low price.
Caveat emptor!"