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Really not sure how people had bad experiences
"I ordered a gold chain from the site. I only bothered checking reviews after I had placed the order, and I'm glad I did because I might not have gone through with it if I had. I also noticed that I missed out on a coupon code, and figured it was worth a shot to e-mail them and ask for a refund of the discount. I was surprised that I got an e-mail no more than 30 minutes later - they received my e-mail and had already sent the refund.Then a few days later, I received tracking information for my package, which arrived in a timely fashion. The packaging was neat and pretty and the item came with a lifetime warranty card.Overall, I was pleased with the product I received, thought the price was reasonable, and was happy with the customer service."
"I purchased online a mans 24K gold ring. Smooth transaction. Highly recommend!"
Absolutely no service after the sale, poor quality junk! Stay away from them
"After only 6 months one of the stones in my 14k wedding band fell out and the ring looks horrible without it. Okay, it is 14k solid gold but with zirconia stones. When I inquired about getting the stone replaced, a guy named Avi returned my email and pretty much said too bad, not our problem now. Whatever, I still paid a lot for what I got and did not expect it to fall apart so soon. Oh, he did say they would replace the tiny zirconia if I mailed the ring back along with $50. NO way am I going to send them money for something that should not fall apart so soon, let alone 50 bucks for a tiny zirconia. I suggest you NEVER buy from Sarraf.com or you will be stuck with poor quality junk that they do not stand behind. Be safe, buy locally. I will certainly never buy from them again and will never recommend them to anyone. "
A review written by a real customer (as opposed to Sarraf.com's own 5 star ratings)
"DO NOT ORDER from SARRAF.com. They do not back their so-called gold, poorly made jewelry, just bad service and cheap products. My purchases arrived in pretty boxes on time, but it's what is inside that you do not want. I ordered earrings, necklace, and gold cleaner. I put my earrings in when they arrived, and within 3 weeks of continuous wear they had turned black. I took photos and emailed Sarraf Jewelry requesting that they pay my return shipping. It took 3 attempts to get a reply from Avi at Sarraf, who ignored my request for them to pay for shipping, and stated that the earrings must have been in contact with some harsh chemical, but that they would accept a return if received back w/i 30 days of purchase. I had 5 days to get them from my home in Canada back to the US, which cost, and for some reason, I only got a partial refund. I also returned the necklace that I had only worn once because I figured if their earrings turn black after 3 weeks of wear what was going to happen to the necklace. I kept the cleaner, but it's cheap as well: the container is so poorly engineered that it leaks from the lid that does not fit properly."
Wish I had bought elsewhere
"I ordered a rose gold pendent and it arrived with a minor manufacturing defect (indentation). I found the customer service unsatisfying, and when I submitted a review of my experience, it was not posted. I have lost trust and confidence in Sarraf."
EXCELLENT QUALITY .. EXCELLENT SERVICE .. COULDN'T BE HAPPIER!
"EXCELLENT QUALITY .. EXCELLENT SERVICE .. COULDN'T BE HAPPIER!I have a LOT of high end jewelry but I wanted a new pair of simple gold hoop earrings. I went to a local jewelry store I frequent often .. showed them the hoop earrings I was wearing .. told them I merely wanted same diameter .. BUT a wider width "look". They measured my current hoops .. said my current hoops were 3mm wide and 30mm diameter. That what I was looking for was 4mm wide and 30mm diameter .. that for my petite size a 5mm wide would probably be overwhelming. They gave me a quote of $495.00My EXACT SAME HOOP EARRING just arrived from Sarraf Jewelry . . and they are LOVELY! EXACTLY what I wanted FOR $212.40!! EXACTLY as described and pictured. I wanted a narrow “shaft” because the pierced hole in my ear in quite small and large ones really irritate my ears. So these earring as just perfect! Thank you Sarraf! I would not hesitate to order from them again!"
Horrible Company - lied about gold chain
"Purchased a gold curb chain from them what a horrible experience. They promised that it was 6mm and 20.8 grams. When I got the chain it was lass than 5mm and less than 17 grams in weight. Also they promised that it was made in Italy the chain didn't have a "Made in Italy" stamp on it. When I called their customer service it was even more traumatic. They tried to tell me that I received the correct chain and these were normal tolerances. Also they said that it didn't have to have a Made in Italy stamp on it to prove that it was made in Italy. What a bunch of liars. It was a big project to get a return authorization and get my money back. Took over a month. I would suggest that you stay away from Sarraf."
"I recently Ordered a 10k 3mm gold necklace. I read various negative reviews after placing my order. My advice is do not pay any attention to them. I ordered a quality piece of jewelry and that is EXACTLY what I received. The craftsmanship and quality are second to none. The weight is exactly as advertised. It was definitely the best price out there and arrived at my door in two days at zero cost to me. I would HIGHLY recommend and will be doing buisness with them again."
"I received today my order : the chain 20 inches bought 5 days ago on the web. All is perfect and the service very Quick. I am living In Saint Nicolas near Québec Canada. I will buy again from Sarraf!"
"Just tried calling sarraf to find out about a chain I bought for over a thousand dollars. The message I got was they were closed and there normal business hours were 10 to 5. It was 12:30. I called again and same message. Nice customer service. I should have listened to the reviews"
"Better yet don't buy from them because I bought a necklace and pendant they are just plated even though it was supposed to be solid gold and I paid top dollar to them. The lifetime guarantee card makes it look legit even this page requires you rate them at least one star to submit a review. They are negative 5 stars if there were such a rating"
"When I ordered this 5mm 950 Platinum Comfort Fit Wedding Band on Dec 30 the website said it was in stock and would ship 2nd day air the next day however I did not receive it until Monday, Jan 12.Upon receipt the ring arrived in a nice box and looked good. However the fit is quite loose. I will have to have it adjusted. Also, more importantly, the weight is off by 0.5 grams. The description on the website stated that the weight would be 9.3 grams but it is only 8.8 grams. Since I calculated that the cost and hassle of return shipping would be more than the price of the missing metal (~$20) I did not request a return. I wouldn't like to think that Sarraf's counts on this for every purchase and intentionally slightly shorts each purchase but...all the reviews I read of Sarraf said to weigh your purchases and that they would be light. They were right. Shop with caution."
"Never ever buy anything from this site. I ordered yesterday a Platinum Wedding band ring. The site is really tricky; it does not ask the size of the ring at the time of purchase. Or at the time of check out. I paid for 9 gram wt. they called me today and said, I did not select the size of the ring. When I told them I need 9-1/2 size then they jump the price from $549 to $674. When I asked them, are you sending the ring with more than 9 gram as I paid $549, the manager said NO. He said it will be approx. the same weigh even I pay extra $125. I was not happy and disappointed from his answer. I said it is not fair to charge me extra $125 just because of the size unless you are giving me bigger than 9 gram of the band after changing the size he was so arrogant, he said if I do not want it I can cancel the order, he just cancelled my order at his own. I advise, be really careful if you really buying something from this site. The site is really tricky and they play gimmicks if you especially do not know about the actually gram of the ring you paid for and they will ask you to pay very un-reasonable and extra price if you ask them for a larger size. My entire argue with him was if I paid for 9 gram then not matter of the size of the ring it should be 9 gram but he denied to accept the facts and reality.His customer service skill was very poor; he was very rude and angry. The owner really should take action on it if he wants expand his business. Good luck...."
"I am very disappointed with this site. I place a order on September 9 2014 for a men signet ring. I received my ring exactly as they said I would (2 days later). When I got the ring it was a lot smaller than I thought It would be. Ok. So I followed instructions. I returned the ring then called to confirm that they received the ring. They said they did in factreceive the ring. So I requested a bigger ring for more money which was charged to my credit card right away. I expected to receive my ring in the same timely fashion as I did my first order. To my surprise it has been 2 weeks now and still no ring. There is no worse experience then feeling like you been cheated out of your hard earned money. "
"Ordered a 14 kt Rose Gold 2.5mm Spiga Chain 20". Initially, when I received it I was satisfied. After wearing the chain for three months, the links separated and upon closer inspection the majority of the links were cracked. To add injury to insult, these links were not solid gold as advertised but merely flattened, and rolled gold filament. Honestly, I knew I was taking a risk when purchasing gold online. IT IS TOO GOOD TO BE TRUE! Avoid this company like the plague. They would not refund my money although the advertised weight and description were not accurate. They sent me some B.S. gold box chain as a replacement and then refused to respond to my complaints or acknowledge their fraudulent practices. These people are an absolute joke! Next time I'm in L.A. I've got a score to settle. In case anyone would like to get in touch with these crooks, here's their info:Sarraf Jewelry, Inc.650 South Hill Street Suite 728Los Angeles, CA 90014Phone: (213) 612-4690Contact: Mehran Sarrafzaden - President"