Terrible bait-and-switch company.  
 
I ordered a Nikon 55-200mm lens... called to confirm. When I politely turned down all the accessories, I was told that I'd ordered the "foreign" version of the lens and if I wanted a US version (with English manuals, etc) I'd have to pay ~$40 more ...  
 
I told them I didn't see 'foreign' anywhere on the web-page I used to buy the lens. The salesman ensured me it was there: so I made him wait while I checked. It was not there. I read most of the page to him and asked him to tell me where this information was: he said he didn't have access to the net but still insisted it was there!! Incredible...

I ordered a gps unit which was supposed to be new. The item I received appeared to be unused but upon trying to register the warranty I found someone had previously filled out the registration. I sent an email to Broadway requesting a replacement to no avail. I also received the hardsell and a lot of lies about needed accessories. STAY AWAY FROM THIS COMPANY!!!!! SCAM ARTISTS AT BEST!!!!

I had a very positive experience with Broadway. I ordered the wrong camera and they exchanged it without any problems. The sales person was very accommodating.

DON'T get suckered!!! The only "satisfied" reviews hereunder are posted at the request of the shopowner (except for the one that describes a terrible dissatifaction with "cuss" words, but that must have inadvertently clicked "satisfied" in his/her angst!  
Just like One Way Photo, Camera Addict, Broadway Photo and a host of others, THEY LIE and MISREPRESENT EVERYTHING (hidden costs, misrepresented characteristics, ...).  
HELP THIS SITE AND TRUTHFULNESS by taking the time to click on "NO"-t useful after all the single line comments that don't give any transaction detail. EXTERMINATE THEM ALL!!!

Preferred Photo is a TERRIBLE company, i tried ordering the olympus sp-550 uz and called in to make sure it was teh US model for 244 and was in stock, the rep said yes to both, so i go online and order...today i get an email to confirm and they confirm my order, i say yep...he tries to sell me accessories...during this time i ask to again make sure its the US model and not japanese model, he says yes...i say just the camera please...he then asked if iw anted to the US warranty, i say what? he says its an overseas camera and the menu will be in japanese...WHAT THE CRAP, I JUST ASKED THIS---how misleading, they are lucky they confirm the order or theyd be out of luck...piece of junk company

Don't bother. These guys will waste your time and stress you out unless you are willing to buy loads of cheap nasty accessories at5 times their value. I wasted a whole day with these guys...they took my order, then refused to give me a shipping time (after they realised I wasn't going to buy anything else).

These guys are scam artists and I had no idea that these resellers were linked until I came to writing this review. Some resellers linked with Broadway Photo had Sony HDR-SR8 camcorders for $749 - $1099, but when I called the resellers, they said that it was the China version and a U.S. version would costs $1500. These resellers were also very rude, transferred me back and forth to people when I called and played teenager phone games. These were I believe dummy resellers for Broadway Photo; part of their scam.  
 
Anyway, I purchased my Sony camcorder over the phone with Broadway Photo in order to get a true understanding of what I was paying for. On January 9, 2008 I purchased a Sony HDR-SR8 from Broadway Photo for $1249, and they sold me on a Sony 6 hour battery for $169.99 because they said the original battery only records for 30 minutes or less. With the $54.76 for 3day shipping, the total amount was $1483.75  
 
January 14, 2008 I received the merchandise and the Sony Camcorder box was crushed in one corner as if it's been dropped from a high place, but the shipping box looked fine with no damage on it. I would not buy a camcorder from any retail store if it was offered to me in this condition, but they sent it to me. The battery I received was a CTA brand (CTA DB-FH70) rated at 200 minutes, not the Sony 6 hour battery I ordered. This CTA battery sells for about $59 and after reading the camcorder manual, I found out that the original battery has 105 minutes of recording time, and not 30 minutes which they told me in order for them to make a battery sale which they took me for $169 on a $59 battery.  
 
I called Broadway Photo today and it took an hour to get to a person, I was passed to 3 different people. They would not do anything for me but to say ship it back to them at my cost because they claim they have it on recording that I ordered that battery and they didn't say it was a Sony brand, which was a big lie. They made no comment on the damaged camcorder box condition. My email invoice only has an order # and no breakdown of cost for each item. Their scam is hidden that way.  
 
I was scamed big time on the battery and received a crushed camcorder box which I only turned on the camcorder to see if it will power up and it did. I don't know if there will be any problems down the road with this camcorder but it was wrong for them to ship me this damaged box item. I took plenty of pictures of the damaged box and I will tell everyone I know to stay far away from Broadway Photo. They're a ripoff.

This review was modified by its author, HDR Sony, on 1/17/08 3:22 PM.

I had no problem with the first camera that I ordered because I fell into their trap of ordering overpriced accessories. I tried ordering another camera for my daughter a month later and, when I told them that I only wanted the camera, they became hostile. Then they said the price I saw was for the Japanese model and it would cost $150 more for the US model! I tried placing orders with several other companies that, at the time, I didn't know they were all connected and I got the same runaround. Stay away from these people because they commit fraud every day. I wish I had known because I would have saved time and aggravation.

DON'T WASTE YOUR TIME WITH THESE PEOPLE!! I ordered a TV on 11/30/07 and was told by email the TV was backordered. No other communication about the merchandise I ordered (for a Christmas present). After several failed attempts to get through to Customer Service, I got to Sales, only to be transferred back to Customer Service which was not even open during this particular time. Finally, after holding for over 20 minutes on December 28, I cancelled my order.  
 
Try B & H Photo! They were on it and they wanted my business. Very smooth transaction from B & H Photo!!!!

I ordered a camcorder from these guys prior to xmas, on January 10th I finally got through to cust. service after 4 days of hangups, long hold times, and a message saying the answering service couldn't take a call. I got though by going back through sales and asking for a mgr. He advised me that my camera had been backordered the day I bought it. Why no one ever told me that is still a mystery, they said there should have been a email notification, but I didn't provide them with an email addy, I was told the camera might be in in 6-8 weeks and was told by the mgr to " so sue me". I blurted out and told him to cancel my order, hopefully they can fulfill that request. I would never recommend these guys to anyone!

Wish I went to reseller ratings first. To avoid non-US gear, placed order by phone for Canon SX100 and Panasonic TZ3 + battery, but not sure sales rep provided US product. Charged $10 per item for shipping (even though it would arrive in one box). Could not get rid of 7% insurance fee (additional $50). On Jan 6, tried to cancel order by phone and by email. Told I must cancel with Customer Service on weekday.

BEWARE of this operation! Cancelled a TV order after they added on $1000 for about $100 worth of extras to a $1500 TV. Even though cancelled, the TV was delivered anyway,"in error" and now they say they will not refund $400 of the $2500 billed to my credit card. To date there hasn't been ANY credit to my card whatsoever.