Excellent service. Ordered a Bushnell H2O 12X42 and had it in hand within 2 days!  
 
Product quality is as expected. Good for the price I paid.

This review was modified by its author, dkaimal, on 5/3/04 9:20 AM.

This seller sells inferior products! I bought a magnifying glass which cost me $18! and it's all made of plastic and a look at the glass reveal that it is not well focus. The glass itself did not align properly in position in the metal holder, tinted at an angle!  
 
The sales person is helpful, but the product they sell is expensive. I can get another similiar one in Amazon for only $10, and made in Japan!

Competitive pricing, easy ordering, helpful staff and quick fulfillment and shipping!

Wow... Was looking for a telescope and shopped all the usual retailers, to include J&R and B&H. This was a new company to me and there was no feedback other than the one review here so I decided to call. The sales person I talked to (Karie) was great. She reviewed all the telescopes in my price/feature range and helped me choose one that fit my needs. While talking with her I found the same unit using Froogle for $40.00 less with LL Bean (go figure). She said it was a great deal and to call and confirm it was the same unit. After talking to LL Bean the Nexstar 80GT telescope with shipping was $282.00 but the rep was ill informed and couldn’t tell me anything more than what was already on the website. That being said binoculars.com was still $40 out of the ball park. I called binoculars back and spoke with the same rep and explained that it was significantly less with another online retailer. I explained that because of the great service I was inclined to purchase from them but that the price gap was a gating factor. After a short delay while she checked pricing and inventory, she was able to sell me the unit for $299 with shipping. Close enough... this sellers knowledge and patience on the phone while assisting me was invaluable. I paid the extra dollars hoping that service like this will continue and possibly spread to other retailers. I had a fantastic experience with this seller.

This company did a very good job overnight and instock. I will buy from them again