I purchased an HD video camera with accessories (case, extra battery, etc.). Top Choice Digital had the best price around, so I proceeded to order. After I had placed my order, there were many hidden fees that were applied after the fact (that did not show up on my web order), but still, the price was comperable, so I kept the order. I received MOST of my order very quickly. The extra upgraded battery I ordered was missing. After numerous phone calls and e-mails, I received the battery over a month later, except it was not my upgraded one, but a standard battery. Instead of calling, hoping they decide to be open that day, waiting on hold for 30 minutes and getting the typical run around, I decided to eat the loss and post a few reviews so others don't make the same mistake I did.

DO NOT make the same mistake I made! I was shopping for Garmin 400T GPS. Found it cheaper than anyone out there...by $200. SO.. I order it without doing my homework on "TOP CHOICE DIGITAL", a.k.a. BROADWAY PHOTO. Which I have done business with in the past and was not satisfied at ALL. If I had known I would not have shopped there. After I received a call from a sales rep to verify my order, and to tell me that this GPS needs "high tech" batteries because it WILL NOT work with ENERGIZER or DURACELL..which is such BS, that I needed to buy the batteries from them. HA! Then my final bill was $30 more than original price and was to have a $50 rebate, which they did not send rebate form ( I found it on the web ). and on top of all of this they stole my debit card # and charged 13 different charges from websites totaling about $100. Which my bank noticed right away and blocked my account. All of these fraudulent charges where made in a very short time frame (minutes apart) which sent up a red flag. MORAL- DO NOT SHOP HERE! And after seeing numerous reviews pertaining to about the same type of issues happening to other consumers, I am AMAZED that this company is in business at all....They are lucky I dont live closer to them.

Liars, Liars, Liars. Do not sell products for advertised price. If you don't buy accessories, the items is immediatley placed on a backorder. Avoid these Aholes at all costs.

Do not buy from them!! They screwed with me twice! I bought a camera that they attempeted to sell me every BS item that I didn't want so when I refused it all then they told me it would be 5 to 6 weeks before shipping. About 3 months later I ordered two 40" LCD units (I forgot about the camera incident). They tried to sell me a wall mount, cables, surge suppressor, extended warranty and when I refused it all they said them needed an additional $139 for "handleing and insurance". This was in addition to the $198 shipping I had agreed to during the order process. Do not buy from these people and pay attention to the reviews. I know I will from now on.

I will make this short... ordered a Sigma lens, got the email to call so they could up-sale me, said no to everything and they told me it would be shipped that day and I would get a tracking number in email. Four days past, no email so I emailed them twice with no reply... I called (this was on a tuesday) and was told it was shipping Wednesday, called Wednesday was told it would ship Friday... called Friday, I was told they had to order it and it would be in on Monday... Called Monday told it would be in on Wednesday.. At this point i looked at the lens on their website to see if it showed in stock .. The price had gone up $40.. Guess what .. I called on Wednesday .. Friday!! Canceled!!!

Easily the worst online retailer I've ever had the displeasure of dealing with. Their site is filled with deceptive copy and misleading prices. As someone who runs an online retailer himself, I can vouch for the fact that Top Choice Digital employs an impressive set of horrible service practices.  
 
They charged my credit card an additional $79.99 in handling fees -- on an item they prominently promoted as having "Free Shipping" -- without my consent although this amount was NOT reflected in my checkout total.  
 
When I called to find out about the mystery charge, they had the audacity to put me on hold for 15 minutes only to hang up on me after a curt reply. This, incidentally, for an item with a nearly $1,500 price tag.  
 
Understandably, I decided to take my business elsewhere. Getting them to cancel my order was like pulling teeth. After speaking briefly with a customer service rep at an outsourced call center, I was placed on hold while the call was transferred to their "cancellation department." Needless to say, after 15 minutes, no one had answered the phone.  
 
But they now knew my account number, so when I called back, they immediately placed me on hold. I had to call back about six times, and the only way I avoided the immediate hold button was by pleading to not be placed on hold.  
 
The rep who FINALLY refunded my order was downright hostile and insulting, and kept trying to change the subject away from the cancellation. When I explained that the company was infamous on the net for this sort of bait and switch, he claimed ignorance. Needless to say, my suggestion that he simply Google "Top Choice Digital" to see what I was talking about was not warmly received.  
 
They also phoned both myself and my spouse at 8:00 am on the dot to try to upsell us on various accessories the day after our order placement. I had read about this practice of theirs prior to my purchase, but despite my protests that I did not need further accessories, the salesman brusquely continued offering item after unwanted item.  
 
An awful experience from start to finish. I'll be surprised if they refund my order without my bank's intervention.  
 
Don't make the same mistake I did--heed the overwhelming sentiment here and stay away from topchoicedigital.com. You're better off spending $50 more (although the price will be the same after they leverage their hidden fees) and buying goods from a reputable retailer who gives you bonafide manufacturer's warranties and cares about their customers.  
 
It has also come to my attention (thanks to an investigation of the company's caller ID number), that this scam is perpetuated under a variety of names, including Wild Digital and Broadway Photo.  
 
 
UPDATE: Another bad sign -- the only way to get them to talk to you is by posting an honest review here.  
Today I received an email from a customer service rep stating "If you are willing to remove your negative complaint and instead post a positive one I am willing to ship the camera which you initially ordered at $1356.50 for a reduced cost price of $1275.00. That price would be final without any hidden charges."  
 
Nice of them to acknowledge, in writing, their practice of including hidden charges, huh? And all I have to do is remove my review and replace it with a glowing one so that their next victim doesn't have the heads-up?  
 
They can keep their special offer without "hidden charges," I'm taking my business elsewhere permanently. Now if they would like to stop harassing my wife and I with phone calls, I would take that as a peace offering.  
 
"Broadway Photo" link: http://800notes.com/Phone.aspx/1-800-000-0005  
 
"Wild Digital" link: http://www.epinions.com/pr-Online_Stores_Services-Wild_Digital

This review was modified by its author, The-Truth, on 2/25/09 12:52 PM.

My son bought a Garmin Edge 305 for me from these crooks. The usual email requiring a phonecall arrived and he didn't know any better. They told him that the battery life on the Edge was short with the heart rate monitor and cadence monitor going (complete rubbish) and sold him a long life battery kit. Firstly, the Edge DOES NOT EVEN HAVE A USER REPLACEABLE BATTERY, but what they actually sent was a simple AA battery charger and 4 batteries and charged my son about 3 times what it is worth. Avoid these guys like the plague. They also operate under Broadway Photo which was evident when they sent someone else's invoice with the Edge by mistake.

Ordered a lens. Never got a confirmation email. Never got the lens yet my credit card was charged. I emailed Customer service but the email failed as an "unknown user". It's time to call the credit card company to dispute the charge.

This review was modified by its author, RPM9, on 2/19/09 2:15 PM.

SAVE YOURSELF SOME AGGRAVATION AND DO NOT ORDER FROM THEM!!!!!!!!! I needed a Germin Forerunner 305 as a gift. I called and they said I could pay an additional $15 to get 3 days shipment - would I like to order. I decided to order online instead - with 3 day shipping - this was Tuesday. I get an e-mail on Thursday wanting to confirm the order. I called and waited about 15 minutes before the person says the order has not shipped because I did not CALL. OK, why have online ordering if you have to CALL to verify the order. He then proceeded to say I received a few calls from them and a few e-mails. Now, I work with technology and sit on a laptop close to 16 hours EVERY day. I never received an e-mail from them. He tells me that they could not ship because my address was incorrect - which I verified before I hit 'enter order'. I ask if I can still receive the order by the next day - since this would be 3 days and he said there is an additional charge but he would be willing to split with me. I complained and he did say he would ship next day for the $15 two day cost - but..........I now needed to pay an additional 9% insurance and handling charge. WHAT A RIPOFF!!!!!!!! I ended up paying more than I would have if I had gone elsewhere. Unfortunately, since I need the order by tomorrow, I could not cancel. DO NOT ORDER FROM THEM - IT IS NOT WORTH the AGGRAVATION!! P.S. IT IS NOW 9 P.M. on the day I was promised to receive my order and I have not gotten it.

This review was modified by its author, janicedc1, on 2/13/09 9:29 PM.

These people are crooks. I ordered a product and after giving me a total i find out that an additional 8% "handling fee" was added to the order making their prices non-competitive. Also tried to shove extended warranty and HDMI cables down my throat even though I said I already have them!! Avoid. Canceled my order.

AVODI AVOID AVOID, I bought a camera from them, they made me call them to finalize my order I waited 30 minutes for them to finally answer. Then make you feel stupid for not buying extra added ons. Stuff that was not even needed. I would have gladly paid more to take my business elsewhere. Oh and the camera they sent me was broken and made me pay to return a a dead camera. Scammers!

Its amazing that this company still exists. I ordered a Canon50D. The item showed up with an extra charge of $54.00 for handling and insurance which I did no authorize. The guy at their customer service who is clearly a scam artist said its the standard fee they charge. When I said that I didn't authorize it and it was not listed on their site he suggested that I should have known that. The camera came in a kit box even though I just ordered the body. Needless to say the kit lens was not in the kit box since they probably sell it separately. This company is a typical scam so do yourself a favor and avoid them.

STAY AWAY! When you compare their price, you're not getting a true comparison because they open the box, take out the accessories and then sell them back to you separately. Hard sell tactics, stall tactics. I had to make 4 or 5 phone calls spending a lot of time on hold to follow up on the order. I did eventually get whay I paid for, sort of, but it was like pulling teeth. When you add the accessories you have to pay extra for and your wasted time and energy, this is far from the least expensive place to order your electronics.

The reviews about this company are right on. They offer low ball prices and promise to ship your product and then never do. If they price they are offering is too good to be true, then you won't get it. Now I have to buy my product from a different company and wait even longer... These guys are not worth the hassle or risk.

I'll add my $0.02 to the parade of complaints about this company. I ordered an HD camcorder (Sanyo Xacti HD1010) for which this outfit offered a lowball price. As always with a lowball merchant, I called them to make a human being promise me they had the item in stock. He confirmed that they did and that it would ship within three days. But then next day I got an email claiming my order needed "verification". As everyone else has reported, this is a load of crap and the call consists of them trying to upsell you on stuff you don't need. The guy tried to convince me that that battery that comes with the camcorder only lasts 20 minutes! I declined all and shortly got an email saying my order had been "confirmed". It is now 8 days later and no further communication from the company. I called this morning and waited 30 minutes on hold. I was told my order would ship today and I would have a tracking number by the end of the day. No such tracking number has arrived. I have canceled my order. If they bill my credit card I will report them to my card issuer as a fraudulent merchant.  
 
As everyone else says: DO NOT ORDER FROM THIS MERCHANT if you want to ever actually receive your order. I should have searched for feedback before ordering. Lesson learned. I'll now go order from a reputable merchant.