I live only five miles from Norman Camera and feel some alliance and security dealing with them, but when it came time to purchase my Canon 50D body, Beach beat out Norman by $100 plus a spare battery ($50) and an 8GB memory card ($70) and free shipping! I offered Norman a chance to match, but they wouldn't. The concern with Beach was all the bad press with New Jersey/New York camera rip-off stores. After much research, I decided to buy - Great decision for a change!!! Order received 2 days earlier than expected and all is well. BTW - The 50D rocks! I have since purchased a Nikon cool pix for my daughter and she is snapping away. Thanks Beach - Norman Camera, watch out - your lunch is getting eaten!