I bought 2 rows of 2 Coaster Showtime recliners from htauthority.com.  
 
I must say I was surprised at how quickly this sales transaction went. I expected it to take weeks, but it actually took less than one week from the time I completed my order on-line to the time I was reclining in my home theater and watching a movie.  
 
The great communication throughout the process kept me comfortable with the whole transaction. There were three options for delivery: standard curbside - the least expensive; inside delivery - gets the boxes into the garage; and "white glove" - where they bring them into your house and set them up. I paid for curbside freight delivery to save money. I received several e-mails shortly afterward as Serge from htauthority explained how delivery would take place and provided tracking information. He also wanted to make sure that I would be properly prepared for the delivery.  
 
Other than wheeling the boxes up my driveway and setting the chairs up in my basement, this was by far the easiest furniture buying experience I've ever had... and I didn't pay an arm and a leg to get this great service.  
 
I'll be checking with Serge when I need more home theater stuff.  

I bought 3 theater chairs from the Home Theater Authority last August. It was an excellent experience. They arrived on time and in perfect condition. Last month my son broke off the handle that reclines the seat. HTA sent me a new on to replace it at no charge. These are very good people to work with and I recommend them highly.

I placed an order for 3 rows of 3 seats via email on November 30th, 2005. (Heard about the merchant from reviews on AVSforums.com) No invoice number was provided by the company. The experience was great. Seats arrived in time for Christmas. Of the 9 seats, one seat had some slight aesthetic damage and the merchant rectified the situation better than I would have in his shoes. Very appreciative of his service and prices. Would highly recommend him to other home theater enthusiasts.