I ordered some hair bleach from them at 1pm(EST) on June 27th, chose UPS ground shipping (which normally takes 4-6 days), and actually had the order before 10am (EST) on June 28th!  
Absolutely outstanding turnaround!

Hello: I placed an order at Folica.com (Order No. 4754926) on March 2/07 for an epilator (hair removal device). Two days later (March 4/07), I realized that I had actually intended to a rechargeable model, not the non-rechargeable model. I immediately asked Folica to cancel the order, who advised me:  
 
"Unfortunately we are unable to change your order since it has already shipped out. If you do not want the merchandise you can easily refuse the package with UPS and they will quickly send it back to us or you return any single product back to us within 30 days of the purchase for a full refund."  
 
I followed these instructions, refusing delivery of the first order, that was subsequently returned to Folica, verified by the UPS tracking information. Charges for both orders subsequently appeared on my credit card statement, and despite 5 emails subsequent emailed requests from me to Folica, I have not received *any* response, whatsoever, from them from March 5/07 to now, Apr. 21/07.  
 
I am very dissapointed by the lack of response from Folica regarding my enquiries /refund. They are clearly not adhering to their stated Customer Satisfaction policy (http://www.folica.com/Customer_Servic_d1280.html), which states:  
 
"100% Secure and safe. 30 day money back guarantee. ... 'At Folica, we provide consumers the information they need with world-class customer service, no gimmicks, no games, no hidden cost!' - Jackie, Customer Service Team."  
 
Perhaps an outside party can help me get a response from Folica, regarding this matter?!  
 
Sincerely yours, G.S.  
 
P.S. Please email me at abc123***REMOVE_THIS_TO_REPLY***@nc.rr.com, if you would like to review a copies of my order with Folica, my email correspondence including unanswered requests for clarifications and updates, and the UPS tracking history, that I can snd via email.  
 
Folica, Inc.  
8 Corporate Drive  
Cranbury, NJ 08512  
 
E-mail: fcs@folica.com  
Tel: 888-919-4247  
Tel: 609-860-8430  
Fax: 609-860-8432  
 
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Note the numerous complaints / negative reviews against Folica.com, at www.epinions.com:  
 
http://www10.epinions.com/webs-Web_Services-All-Merchants-folica_com/sec_~opinion_list/pp_~1/pa_~1/sort_~date/sort_dir_~des#list  
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The customer service is excellent. I will definitely shop here again.

I found Folica.com whilst google searching (googling) for a hair straightening iron that was recommended to me by my hair stylist (it's "a high-end hair straightener that you can only buy through professional beauty supply stores" - her words). Folica not only had it, they even had a good price on it. I lept for joy.  
 
Despite the recommendation from my stylist, I decided upon a different hair iron (the Solia 1.25") through the sheer volume of customer reviews on the website raving about the iron.  
 
This is slightly off tangent - but the common thread in all the online merchants that I buy from on a regular basis is that they allow customers to leave reviews of the products on their website. This speaks volumes of their confidence behind the products they sell. Plus, it just helps to hear what other people have to say about the minor differences between one brand or another when making your decision on which one to go with. Which is obviously important otherwise reseller ratings would not exist. Right?  
 
Folica seems to have a running promotion of free shipping for any order over $75, so my hair iron which cost a little over that was shipped to me FREE. Delightful! It came in a few days, well packed and no problems whatsoever.