1. ResellerRatings features the highest quality consumer reviews from actual customers. We require an order number with each review, we allow merchants to post replies in response to reviews and to flag reviews for verification, and we apply fraud detection techniques to prevent and detect fake "shill" reviews. Reviews are not invented by ResellerRatings.com's staff nor are any reviews allowed to be posted by merchants. If you are a merchant and you believe that you have received reviews from someone who didn't place an order with you, create a free account with us and flag the review so that it can be verified and removed under our policies if it was posted by a non-customer.

2. ResellerRatings adheres to the highest ethical standards. Our policies are applied uniformly across all merchants, whether or not a merchant subscribes to our services. It is not possible to subscribe or to pay us any compensation to remove reviews, nor to compel us to alter ratings or reviews. Reviews are only removed if they do not comply with our terms of use.

3. It is FREE for retailers to flag reviews that were posted by non-customers for removal. We ask the reviewer to verify their order, and will remove any review that cannot be verified.

4. It is FREE for retailers to post public replies in response to customer reviews.

5. In June 2009, the Attorney General of New York announced a partnership with ResellerRatings to quickly and effectively detect, investigate, and prosecute instances of illegal business practices by Internet-based companies.

6. We have 500 retailers who subscribe to our Merchant Member toolset (including Newegg.com, Buy.com, TigerDirect, CompUSA), another 2,000 who use our free toolset, and another 17,500 more that are rated on our site.

7. Our Merchant Member toolset costs anywhere from $29/month to $249/mo, with most retailers paying $29/mo. Subscribing is purely optional. Our free tools enable flagging of reviews posted by non-customers for verification and removal, email alerts, use of our exit survey, and the ability to post public replies in response to reviews.

8. We are not a complaints engine. Fully 75% of all reviews at ResellerRatings are "Satisfied" or "Very Satisfied". People do go out of their way to praise companies for providing good customer service. Just look the profiles of some of our top reviewers.

9. We aggressively detect and remove fake reviews. These are faked positive reviews written by a merchant to falsely boost their ratings, or a string of negative reviews written by one disgruntled customer to bash a single retailer. We catch retailers writing fake positive reviews on a daily basis, we remove the reviews, we warn the merchant, and we add a public admin note to their page detailing our findings.