Fat Brain Toys' Story

Fat Brain Toys is a family business dedicated to fun and educational toys for kids. Beginning as a "garage startup" 8 years ago, the company has grown to have an extensive retail website and a separate warehouse, office and retail store near Omaha, NE. Husband and wife team pride themselves on superior customer service the old-fashioned way - from personalized gift recommendations to packages wrapped with care - what they call the Fat Brain Toys Experience.

The Solution

When entering the world of online reputation management, owner Mark Carson said, "I knew we were doing all the right things and getting all the positive feedback from our customers, but I wanted to put it out there from an authority that wasn't us so it gives us that extra credibility." After their own comparison shopping, FatBrainToys decided to focus all their reputation management efforts on ResellerRatings. They particularly appreciated ResellerRatings genuine approach to honest, verified customer feedback. Mark remarked that they had also attempted to implement other review services and noted...

"We had used Bizrate for some time, but to be honest the implementation of it kind of turned us off it."

The Results

"The Merchant Member program is very turn-key and easy to launch. Provided you're already taking care of your customers, it's a great way to let the world know about it." - Mark Carson, founder

Fat Brain Toys has served over 900,000 satisfied customers and received numerous awards, including Internet Retailer Top 500 Retail Web Sites. "Reseller Ratings plays a key role in identifying the customer perception," notes Mark. For a family-owned small business, an affiliation with ResellerRatings, and thus an affiliation with Google Products and Bing Shopping, helped solidify their position in the industry among giant corporations. Mark recognizes the value of strategic content partnerships, "As far as Google and Bing incorporating ratings into their presentation, it's only natural that ResellerRatings would be the conduit to that. It's a vote of confidence for us that Google would trust ResellerRatings as an authentic third-party that can be managing the customer perception. We see that combination as really powerful." Since Fat Brain Toys has joined the Merchant Member Program, the quantity of their reviews and ratings has skyrocketed.

Meet Mark and Karen

"Reseller Ratings plays a key role in identifying the customer perception" - Mark Caron, founder "I knew we were doing all the right things and getting all the positive feedback from our customers, but I wanted to put it out there from an authority that wasn't us so it gives us that extra credibility." - Mark Carson, founder "It's a vote of confidence for us that Google would trust ResellerRatings as an authentic third-party that can be managing the customer perception. We see that combination as really powerful." - Mark Carson, Owner "When you see ResellerRatings you think 'Okay they're credible. They're asking for my honest opinion.' And I think that makes a total different experience for the customer, to know they care." - Karen Carson, founder

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