Drillspot and ResellerRatings

DrillSpot is an online distributor of industrial supplies and hardware. This energetic startup (located in tech-savvy Boulder, Colorado) is compromised of a small team of passionate designers, developers, photographers, writers, accountants and customer service representatives. DrillSpot strives to provide their customers with a hassle-free experience of browsing and purchasing with an emphasis on personable customer service.

The Solution

"We have seen a 233% increase in conversion rate of customers who visited our Reseller- Ratings reviews page and then came to our site to purchase." - Monika Runstrom, Director of Marketing

DrillSpot began focusing their attention on ResellerRatings in 2007 to manage their online reputation. They were looking for a company to partner with to handle their customer feedback. "We noticed that some of our customers were already leaving reviews for us on ResellerRatings and we were watching as ResellerRatings was growing and making deals with companies like Google and Bing. Having our reviews syndicated to those websites has helped our sales tremendously, said Monika Runstrom, Director of Marketing. Shad Tischer, Director of Operations added "We really like that ResellerRatings' business model is focused on aggregating quality feedback from customers as opposed to cost per click advertising sites like Bizrate, Shopping.com or Shopzilla. They also collect reviews but their main focus is shopping centric sales, whereas customer review information is most important on ResellerRatings and we think that's better."

Results

DrillSpot tracks customer traffic and has seen a 233% increase in conversion rate of customers who visited their ResellerRatings reviews page and then came to their site to complete a purchase. When asked what the main benefit of being a Merchant Member is, Shad responded, "Consumer confidence. ResellerRatings has definitely helped our reputation with new customers - they see all the reviews and all the feedback that you have collected and that really does help them feel comfortable about shopping with a store they have never been with before." After being named one of the fastest growing companies by Inc 500 and Internet Retailer and Monika says, DrillSpot would not be where we are without customers leaving us reviews on ResellerRatings.

Meet Shad and Monika

"We are tremendously confident in the partnerships ResellerRatings is building with companies like Google and Bing." - Shad Tischer, Director of Operations "We've recently made the Internet Retailer 500 list as well as the Inc 500 list of the fastest growing companies in America. DrillSpot would not be where we are without customers leaving us reviews on ResellerRatings." - Monika Runstrom, Director of Marketing "We really like that ResellerRatings' business model is focused on aggregating quality feedback from customers as opposed to cost per click advertising sites like Bizrate, Shopping.com or Shopzilla." - Shad Tischer, Director of Operations "ResellerRatings has definitely helped our reputation with new customers - they see all the reviews and all the feedback that you have collected and that really does help them feel comfortable about shopping with a store they have never been with before." - Shad Tischer, Director of Operations

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