B&H Photo Video and Pro Audio

B&H Photo Video and Pro Audio is an online and brick-and-mortar retail superstore based in Midtown Manhattan. It was founded in 1973 by wife and husband team Blimie and Herman (B&H) to serve the film photography industry. Almost four decades later, B&H has expanded to serve all photo, video, audio equipment needs for amateurs and professionals as well as offering an extensive selections of consumer electronics products.

The Solution

"ResellerRatings being a third-party independent site that polices itself is vital to B&H Photo." - Henry Posner, Director of Marketing

B&H Photo Video and Pro Audio goes to great lengths to engage with their customers. They are often spotlighted for their excellent customer service and social media programs. B&H Photo Video and Pro Audio concentrates much effort on collecting and addressing feedback through ResellerRatings using the Merchant admin tools, the Exit Survey and the Elite Merchant Badge. "One of the reasons why B&H's ratings are as good as they are is because we offer the exit survey to all of our customers," said Henry Posner, Director of Corporate Communications. ResellerRatings is far and away my favorite online review site. It is the Gold Standard."

Results

B&H has gathered more than 14,000 reviews and garnered an exceptional rating and reputation in the ecommerce community through their active efforts on ResellerRatings. The average customer review on Reseller - Ratings is 76 words in length and when speaking about these detailed customer stories, Henry Posner noted, "Our reputation and customer confidence is more enhanced by those first-person experiences than by anything I could ever say about us." Posner is an active member of many online community and proudly asserted, "I use ResellerRatings' features set as a basis for comparison against all the other sites doing the same thing... Google Shopping and Bing should be taking a page out of the ResellerRatings book." Posner frequents online forums in his professional and personal life. As a retail representative and as a customer himself, he has noticed a common trend in the discussion boards conversations between online shoppers. "Anytime somebody says 'I don't know who to shop from?' sooner or later a customer will say 'Whatever store you're thinking about looking at, you should look at their ratings on ResellerRatings.com.'"

Meet Henry Posner

Director of Corporate Communications

"ResellerRatings is far and away my favorite online review site. It is the Gold Standard." "Anytime somebody says 'I don't know who to shop from?' sooner or later a customer will say 'Whatever store you're thinking about looking at, you should look at their ratings on ResellerRatings.com." "Customers who aren't sure where to shop are more confident to shop with us because we have great reviews AND because we participate in the process of managing our reviews" "I use ResellerRatings' features set as a basis for comparison against all the other sites doing the same thing... Google Shopping and Bing should be taking a page out of the ResellerRatings book."

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