a few good links on cooling...
http://www.kpod.co.uk/ars/ http://www.tweak3d.net/tweak/airflowtweak/2.shtml http://www.jsihardware.com/articles.php?ID=5
Do NOT set your top blowhole to blow into case...bad airflow will result... I think the HSF you have is more than adequate for most CPU's.... I think you may get better results from adding a blowhole on side of case directly over the HSF... blowing cool air into the HSF, directly from outside.
what CPU is it on? What heatsink compound did you use to affix it?
If you want a good HSF for overclocking then I would look at the SLK line of heatsinks are amazing...
heres an option for looks...
HeatSink... or one of the other models.
fan Fanguard
this is similar to my setup and looks like my Avatar.