Hmm...I'm going to take a shot in the dark here.
When Ethereal captures packets, you usually see just a bunch of jibberish. This jibberish is called Hex, and if you get a hex to text converter, or you can turn it into something humanly readable. I believe it's the top header of the ethernet packet.
I THINK that's it, but I wouldn't be surprised if I'm 100% wrong. Maybe DVNT1 will come in in here and clarify this issue for us.