N-I-I-I-CE....
They're applying wood veneers to standard cases. Looks good, and still has the mechanical applicability of a metal case, in terms of the interior.
The biggest problem with "all wood cases" is the amount of work/time to make the interior workable, as well as making the exterior. I had to go to
some pretty exteme lengths to make the entire unit feasable; and let's face it, $1500 bucks for a case??

The dang things take 3 weeks ( of hard work) to make!
It works well, but...my audience is a "Lamborghini crowd".

And let me tell you, they (the customers) don't jump out of the woodwork to greet you!
Most people consider a Lian-Li case (at about $200) to be
expensive!
The marketplace will always determine "what's hot/what's not". and I wish these guys the best.
My own (hand-made wooden) computer is a source of personal pride for me, and will remain so.