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Hello NoRefund,
Your suggestion is something we've been planning and working on for the past year so that ResellerRatings' readers can be even more efficiently and thoroughly informed. I submitted a design for the development of various, applicable store data to be cross-referenced, linked, and searchable; hopefully we can fully develop and implement these features in the near future.
BTW, thanks for the examples you noted - I'll verify that data, and will note and append the stores' title information as appropriate.
It should be noted that the fact a store is or was known by other names does not, in of itself, mean something nefarious is going on; some stores legitimately change names, are acquired, etc., but indeed others do attempt to avoid bad reviews and detection because of bad deeds. As always, read reviews carefully - many reviewers will mention AKAs in their written comments.
It should also be noted that ResellerRatings never delists stores' reviews; reviews can be merged into the new store's listing or we will note the alternate store name in the title area so those reviews can also be referenced.
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