Hi, John. I know a thing or two about flyers, in fact, I'm wrestling with 'em right now myself.
The first thing you need to understand about advertising is that it is a
communicative art form. Doesn't matter about Minolta with X dpi, if you've created a good communication, it should be able to translate off of a copier at Kinko's.
To make a good communication (ad) you need to find out what SELLS...what do people actually WANT? (Never mind what you want to sell, it's not about you...I keep learning this the hard way, hehehehee...)
So, survey people. You're trying to sell computers and service. Okay, find out what people
actually WANT! Find out what their "reality level" is in regards to computers, and service.
You may be surprised!
Once you understand this, you produce a communication where you say you will provide this product and service. Simple? Actually, it is!
At this point, you will need to say it in a very clear, and simple way. Remember, people generally don't like advertising, so make your communication
fast and painless. Make it so they don't have to "work" at it to get the idea.
Usually, a brief, large headline that captures the gist of what you're selling.
Then, maybe a couple of "bulleted" items, to expand on the headline.
Maybe a picture of a comp, just to give them an immediate visual regarding what this is about. They'll usually register the pic first.
How to reach you (phone #).
The LEAST important part is the name of your company, unless you are IBM, or something.
Above all,
keep it very simple, and VERY brief.
VOILA! Successful flyer. Good luck!
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