We had the Bathurst Touring Car race here a few weekends back. Coverage starts at 6.30
am and goes through to the end of the race (scheduled for 5.30
pm). Well, the race went over by a couple of hours, and they kept televising it. We got no news orweather until two hours late, and the prime time Sunday night movie was delayed by three hours.
I can also recall when an important World Cup soccer game went into overtime, and they decided to go to the news instead. Missed live broadcasting of one of the most crucial match outcomes in the tournament. They got a lot of really nasty hate mail and stuff about that.
Sport important to TV broadcasters? It looks like it is.
Cheers
Mick