Uh, £3.5 isn't that much. It's the amount movies used to cost 5 years ago.
Now regular fee per person is 10€. Which is almost double that of £3.5.
You're getting it cheap optimus. $16 is even more than 10€.
-M
//edit: I just checked their site...
http://www.respectcopyrights.com/popup/why-3.html
<- is a load of ????... They're just trying to cause hysteria and shock people. Please, I understand the reasons for their campaign but these kinds of grounds just break it down.
//edit2: I continued to browse the site and 'inexpensive' caught my eye

I guess the reality of those people is very twisted, the thing that happens to all rich people, the term (in)expensive becomes obscure. $10 is not cheap, or, $15 to buy a dvd isn't cheap either.
I checked the
www.fandango.com site, or whatever that supposedly sells tickets to movies.
What on earth is the $1.5 service fee added per ticket?