Not necessarily. Considering the massive amount of feedback we receive regarding ratings from both vendors and consumers, I can say that the vast majority of popular vendors certainly care about their ratings.
While I do not have much interaction with the RR side of operations, I wouldn’t find it hard to believe that some companies probably even factor in their ratings into short-term sales projections. Accordingly, most vendors take great interest in consumer feedback at RR.
Robert Richmond
Editor, TechIMO.com