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07-17-2003, 06:30 AM
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#1 (permalink)
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Join Date: Oct 2001 Location: inside the Beltway, outside the loop
Posts: 1,067
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That'll get a rise out of the fans:
Quote: Impotence Drug Makers to Sponsor NFL
July 16, 2003 | NEW YORK (AP) --
The National Football League announced Wednesday that two companies behind an experimental impotence drug will become league sponsors. The deal is expected to be the beginning of a ferocious marketing war in territory that Viagra currently has to itself.
Bayer Pharmaceuticals Corp. and GlaxoSmithKline, which expect their drug Levitra to be approved by the Food and Drug Administration later this year, wouldn't say how much they are spending on the three-year sponsorship. They also declined to disclose details of the agreement.
Published reports said the companies are spending $18 million. A source close to the deal who spoke on condition of anonymity said that figure was close to the actual amount of the deal.
Each week, 120 million people watch the NFL.
‘‘This is a strategic opportunity for us. We will educate men on health issues," said Bayer spokeswoman Nancy Bryan. ‘‘Sexual health is a key issue."
Eli Lilly & Co. and Icos Corp., are also expecting approval later this year for their impotence drug, Cialis.
Currently, the impotence drug market is owned by Pfizer's Viagra. In 2001, Pfizer spent $101 million marketing Viagra, making it the fourth most heavily promoted drug in the country that year -- and that was when it had the market all to itself.
‘‘We expect Pfizer will continue to market its product," said Glaxo spokesman Michael Fleming. ‘‘But we have a robust and exciting campaign." He said specifics of the campaign would be released in the coming weeks.
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07-17-2003, 06:50 AM
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#2 (permalink)
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Join Date: Oct 2001
Posts: 3,539
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Nice title Theo  | |
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07-17-2003, 08:33 AM
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#3 (permalink)
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Join Date: Nov 2002 Location: Surrey, England
Posts: 773
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Hey - that is a cunning ploy... WOmen always complain about a guy watching the football [read: sports], but this way..! No more complaints, put it that way!!
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07-17-2003, 08:39 AM
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#4 (permalink)
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Join Date: Oct 2001 Location: Near Chi-town
Posts: 734
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LOL, that's great, Theo. Now the wife might actually insist her husband watch football. Gonna be a lot of confused males out there, but if the ad therapy gets them to buy the drugs, there'll be many more happy marraiges.
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07-17-2003, 08:48 AM
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#5 (permalink)
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Join Date: Nov 2002 Location: Surrey, England
Posts: 773
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Happy Marriages, or tried marriages!? Still, there are few better things to do during the adverts, surely!
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07-17-2003, 09:02 AM
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#6 (permalink)
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Join Date: Dec 1999 Location: SE Michigan
Posts: 213
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Wouldn't an impotence drug be the exact opposite of Viagra?  Kind of like dandruff shampoo - much rather have anti-dandruf shampoo.... Quote: |
The deal is expected to be the beginning of a ferocious marketing war in territory that Viagra currently has to itself.
| ummm i don't think i want any kind of war in that territory!
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07-17-2003, 11:21 AM
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#7 (permalink)
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Join Date: Oct 2001 Location: TOO close to Wash DC
Posts: 7,956
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You KNOW they give this advertising campaign to the new guy at the advertising company 
"HEY Give the impotence campaign to the rookie! "
Nickname him soft-serv 
__________________
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07-17-2003, 11:26 AM
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#8 (permalink)
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Levitra? I'm suing. They didn't ask if they could use my name, or add onto it.
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07-17-2003, 12:18 PM
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#9 (permalink)
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Join Date: Jun 2002 Location: San Antonio Texas
Posts: 714
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Maybe we should have micro"soft" sponsor it.
\o/ Billy
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