Everybody thought I was nuts when I said this myself.
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Mass culture now attracts the most bizarre theorizing. When moviemakers changed James Bond's brand of vodka, Aaron Jaffe of the University of Louisville wrote that this "carries a metaphorical chain of deterritorialized signifiers, repackaged up and down a paradigmatic axis of associations."
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Here's one I couldn't quite grasp myself.
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Empire collects all possible criticisms of free trade and wraps them in prose like this: "In the logic of colonialist representations, the construction of a separate colonized other and the segregation of identity and alterity turns out paradoxically to be at once absolute and extremely intimate." |
wtf does that even mean?