Hi, MatrixmaN!
Here's as much as I know on the subject...in the (non-capitalized) situation you're in, you will need to find an
Investor, AKA Venture Capitalist, etc. You need venture capital.
I wish I could tell you how to
find one of these guys, but when you do, they will want a detailed business plan, professional-looking, in a nice binder, like that.
Appearance is half the battle...keep the colors, flashy jazz to a minimum. Investors are
a conservative bunch, and what you might think is wild and crazy and colorful and creative will
absolutely send 'em packing. Keep it conservative and Professional.
Matter of fact, when you get it done, we can arrange for you to send me a copy, and I will gladly critique it for you.
This business plan should start out with an
overview of your product: a description of what it is, what the benefit of it is to the end user, and why this benefit is so desirable. (Note: try not to be so technically precise that it puts people to sleep.)
Then, a projected plan on the developement needed...then the manufacturing requirements (you can talk about $$$ here, with column-type tables; money people will understand THIS part
really well!
)
Then, a distribution (sales) plan. THIS is the fall-down point with creative people, but ya gotta have it. Investors are NOT impressed with a product that nobody knows how to sell. This is the item just above the
bottom line (which, again, is $$$). Have a solid plan to distribute this product.
There's more to it, also. You will likely run across investors who will demand 51% (or more) of the gross profit. You must decide if this is feasable to you.
In short, you want to demonstrate to a potential investor that you're sharp, professional, and you're gonna make them a mess of money, because you've got every angle of this covered, and are the next Bill Gates. Good luck!