I contribute to a couple of sites (non-technical) and they also struggle to attract eye balls. The web is a pretty immediate gratification kind of place. If you can get into its rhythm though, maybe you can make it work for you.
In the tech world an inside track always seems to bust you out of the pack. If you get first word on something new you might just get slash dotted and then you'll be wishing for less hits instead of more. Word of mouth spreads amongst techies like wild fire - and they're all hungry for something new (and anything about upcoming, mediocre Nvidia graphics cards

)
Have you made an effort to contact engineers and other inside types in the big companies? Don't go through
PR, hit the help desk types and the engineers - the forgotten ones. Find yourself a nice NEC engineer who wants to practice his english and you might just have that edge you need to attract the vagrant eyeballs. You'd also have the satisfaction of breaking a story.
Make some friends on the inside, it pays in tech land.