I think it works on the "ability to pay" scheme. Here, you can go to a middle klass neighborhood to see the latest for $4 and go a an exklusive suburb and see the same for $9.95 but the seats are better, the crowd is better dressed and so on.
Like apartment rentals in good areas and in seedy part of town.
Movie distributors charge on basis of territory which includes population demographics. They would charge less for a movie released in Podunk, Iowa

than downtown NYC, as an example.