I think that any relationship that starts out as a lie is doomed; why should this gag (and I do mean gag) be any different?
I think it's cheap entertainment among the latest of cheap entertainment and though I haven't watched any of it, I've heard enough about the premise to know what it's about
* Oh and while I'm sure there's plenty of women golddiggers around, I'd be willing to place bets that there is no shortage of same among the male of the species, too!