Actually, the sad thing is that Detroit is using the title "Hockeytown"!
Warroad, MN has been known as "Hockeytown, U.S.A." internationally for the last 50 years. Unfortunately, no-one thought to copyright it and then Detroit did.
When Detroit pushed the issue with Warroad, several european governments took Warroad's side!

I haven't heard the final outcome of the arguement, but if you didn't see the "U.S.A" after the Hockeytown, that may have been the end result.
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