I live in a medium sized town in the upper midwest that has seen better days. It used to be a bustling port town that had a lot of money flowing through it from the lumber and iron ore industries. Nowadays, it is a town with a declining population and fair amount of poverty. In all fairness, it is a beautiful area. It sits right on the western edge of Lake Superior and comprises 1/2 (along with Duluth, MN) of the largest freshwater port in the US (and possibly the world).
The last couple of days people in this town have been buzzing about a six-foot tall "cocoon" that was sitting near the public library. I didn't pay much attention, figuring it was some silly marketing stunt. It was. As it turns out, Microsoft
chose this town to launch the newest version of it's MSN ISP service.
Why? I have no idea. I see no value for Microsoft here. Apparently, they shot a commercial featuring the MSN butterfly coming out of the cocoon, which will be used to launch the service nationally. Perhaps Microsoft is planning to launch a business presence here (I'll be first in line to apply). I really do not know, and to be quite honest, I am quite perplexed by this whole thing.
Does anyone have any idea as to why or how a company such as Microsoft comes around to choosing such a hodunk town for such an event?
Waferdog