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Old 10-07-2002, 05:50 PM   #1 (permalink)
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Anyone good at writing classified ads?

Here's the scoop - I just purchased a new (used) vehicle. As a result I have my previous vehicle for sale. I've done the normal things in an attempt to get rid of it: For sale signs in the window, letting people know it is available and an ad in the daily morning newspaper. I've had a couple of hits off of the ad, but maybe only three in the 30 days it has ran. I just renewed the ad. Here's the issue, I did not put as much thought into writing the ad as I should have, so I am unsure if it is any good or not and I would like to mximize the current ad so that I do not have to renew. Anyone here care to take a stab at rewriting it?

The specs:

1993 Plymouth Voyager 7 seat passenger van
132,000 miles
Cruise, Air, Tilt
4 Cylinder
Automatic 3-speed tranny
It has a few flaws (nothing major) but has been quite dependable for me (my Father owned it prior to me)
Price: $1,600 OBO

The current ad:

'93 PLYMOUTH Voyager, 132k mi., 7 pass., dependable, $1600/bo XXX-XXXX

Let's work this thing, people.

Thanks,

Waferdog

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Old 10-07-2002, 05:57 PM   #2 (permalink)
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you're not selling it
all cars need cruise and air
Not all cars have them, so if they don't have it they keep looking w/o calling and asking.
my opinion at least
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Old 10-07-2002, 06:01 PM   #3 (permalink)
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Quote:
Originally posted by vass0922
you're not selling it
all cars need cruise and air
Not all cars have them, so if they don't have it they keep looking w/o calling and asking.
my opinion at least
I agree, I would pay for the words "air" and "cruise" or "c/c".
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Old 10-07-2002, 06:04 PM   #4 (permalink)
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I'll let others who are more experienced with cars handle this one....answers will be useful to me because I'll be selling my car in a month.

If you really want the phonecalls, you can do what I did....true story - in the summer 2 years ago, I wanted to sell my computer but didn't want to pay for the ad price....ads $100 and under was free so I put my $1000 computer in for $100. 85 people called my house in a span of 3 weeks - I kept a tab. I would tell people that "it was a mistake, they forgot to put on the extra zero"...lmao. I think people bought it 'til about the 3rd week or so...I can't say it helped a ton, the guy who bought it was about the 75-80th caller

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Old 10-07-2002, 06:08 PM   #5 (permalink)
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93 Voyager Loaded. Great shape. Dependable. Good Family Car.
Call blah blah blah after 6pm (or whenever)
Make them call you to ask milege unless you have to put it in the ad. ONly say good things.
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Old 10-07-2002, 06:12 PM   #6 (permalink)
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If you were here in SoCal that thing could be sold quickly---plenty of large familys lookin to upgrade---I guess the only thing negative could be the mileage and 4 cylinder motor to some (gas mileage bonus!)---some folks wouldnt even consider that if it looks good and is mechanically sound---you could try an ad in the Recycler---its a local "pay for" ad paper here (that sells everything used you can imagine) you could enter an ad online and it will go nationwide with all your specs rather then the abbreviated version you used---have a look:
http://www.recycler.com
Worth a try---takes a few minutes to submit an ad, ive used it for 20 years and ive sold EVERYTHING ive put in it...

Hope I didnt confuse you---put your ad in for FREE---the paper costs 1.25$ to purchase...
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Old 10-07-2002, 06:34 PM   #7 (permalink)
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Thanks for the replies so far. I kind of wish I was in Socal so I could sell it right away. Right after I ran the original ad, I received a voice mail from some company saying that for $89, they would guarantee that the vehicle would sell at that price. I think I should have called them back.

I think we are working towards a good ad so far. We definitely need to include the cruise control in the ad. The A/C works but needs to be jimmied a bit to work properly, so I do not want to advertise it in the ad (I'm an honest seller. I point out everything that might need work. Could be a flaw).

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Old 10-08-2002, 06:48 PM   #8 (permalink)
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As already said, leave out the mileage - they'll ask. They may hang up, but they called...

I'm not familiar with the Voyager, is there a variation, such as LX, GL, etc? If so list it, and any options such as power windows, PDL, sunroof, etc. Rear air? Two tone?

Be prepared to field the calls, too. I've called on ads & gotten lousy answers which turn off buyers. Especially, young children shouldn't answer while an ad is running if at all possible!!
Answer any questions honestly, but in an upbeat manner. When the inevitable question "What's your low figure" is asked, be politely evasive. Whatever you say, they'll underbid it later anyway, so why show your hand too early?

When a caller is coming to look, have the vehicle as clean as possible. Buff & wax it NOW so that'll be done, a shine does make a difference. Even shiny dents look better! A $2 can of auto deodorizer is well worth it.
Have any spare parts accumulated? Box 'em up & give to the buyer. They love it, and it clears the junk out!

Have a bottom figure in mind & stick to it, even if lower cash is waved at you. Also, be prepared to turn away over-critical shoppers that act like they might come back with problems, which brings me to the next point...

CYA - make out an "as-is, where-is" statement that meets your state's laws. BUYER must sign it! Here in MO, any vehicle MUST pass emmision inspection & it's the seller's responsibility to pay for it, up to $800 regardles of selling price, except for "sold for salvage" vehicles. Can you guess what a buyer has to sign if I sell one? For any price!!
An unwitting seller could actually "sell" one & LOSE money, be better off junking it! I tell anyone point-blank that once it passes my curb, it's YOURS. It breaks going home, you own it. Period. I've likely turned off a couple folks that way, but most appreciate honesty & I've never had one haunt me yet. I know people that HAVE, though..
Years ago, at the last minute a buyers father told him to refuse the "as-is" statement. Told his son "you sign that you have no recourse" This was on a $700 truck! I handed him back the cash & refused to sign the title. It was that close to done! HE left pi$$ed, but that was the end. Better than risking getting sued!

Lastly, sales tax laws differ by state. Here, a vehicle sold within 60 days either way of the date of purchasing another qualifies for a partial refund of the tax paid on the new one. For example, you buy a new-used one for $5K and pay 7% sales tax = $350
Then, you sell yours for $1500 and apply for the refund. You should get $105.
Check with local license office BEFORE you sell, they may have a form which requires the buyer's sig. You have to ASK for that info though, they seldom offer it!
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Old 10-08-2002, 08:30 PM   #9 (permalink)
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93 Voyager
Blue, white interior
at/ac/ps/tilt/cruise/pw/pl
average miles [15k/yr x 9yr - 135mi]
good condition
runs/drives good
no obvious leaks [oil/fluids]
good tires
not been a "problem" vehicle, minimal services required.

1750 obo [less than retail by 10% or so]

suggestion #2
Find somewhere you can stick it on a busy street.
Get some white liquid shoe polish.
In 8-10" high letters put $1750
This grabs attention and fast, the guy going by knows already how much, what it is, what it looks like, if he's in the market for that style/price range it's SOLD.
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Old 10-08-2002, 08:56 PM   #10 (permalink)
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Quote:
Originally posted by Richard Cranium
suggestion #2
Find somewhere you can stick it on a busy street.
Get some white liquid shoe polish.
This worked for me.

I advertised a car for sale for 2 months, and hardly got a serious nibble. I had to move it from where it was stored, and was down to the last day.

I parked it on the front lawn of a friend's house, on the main street in town, with the shoe polish on the window.

It sold in 4 hours.
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