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Old 09-27-2002, 03:44 PM   #1 (permalink)
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Need your input FAST

I need a text phrase, 20 characters or less, that would make the average online user want to click to get to ResellerRatings.com. The phrase will appear on CNN.com. Here's what I have so far:

Best Online Stores
Top Online Stores
Online Store Ratings
Avoid Bad Retailers
Smart Online Shopping

Any of those grab you? Suggest any others? Thanks!

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Old 09-27-2002, 03:48 PM   #2 (permalink)
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Avoid Bad Retailers would be best, the rest sounds like the typical advert ... Smart Online Shopping isn't bad either IMO.


-- edit --
Eddy agrees, but the extra 2 clicks is too much for him at the moment
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Old 09-27-2002, 03:49 PM   #3 (permalink)
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How about

Check Out Vendors,

otherwise, I like Avoid Bad Retailers, it has worked for me.



CBB
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Old 09-27-2002, 03:56 PM   #4 (permalink)
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how bout

Verify Background of Online Retailers
See What Others Say About Online Stores
The Truth about Online Retailers
Customer Recommendations of Online Stores (Retailers)
Consumer Reviews of Online Stores
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Old 09-27-2002, 03:56 PM   #5 (permalink)
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Disregard Yellow Snow - short, to the point, and most of all: handy.

how was your first yellow snow moment?

in other news, Lemon[H]ead ^^bumps^^ a worthy cause...
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Old 09-27-2002, 03:59 PM   #6 (permalink)
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Of the ones you suggested Scott, the one that would most likely make me want to check it out would be

Avoid Bad Retailers

Of the ones I just said, I think maybe

Consumer Reviews of Online Stores

is best, because it makes me think of Consumer Reports, an entity with a good reputation IMO.
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Old 09-27-2002, 04:00 PM   #7 (permalink)
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Avoid Retail Ripoffs?
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Old 09-27-2002, 04:01 PM   #8 (permalink)
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Yeah but it's limited to 20 characters which is the biggest challenge
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Old 09-27-2002, 04:06 PM   #9 (permalink)
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No, Avoid Retail Ripoffs sounds too much like a 'Ten Top Tips 'Phrase, you know the ones;

Avoid Paying for expensive Airbags - Fill your car with Balloons!

Avoid Bad Retailers still does it for me!
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Old 09-27-2002, 04:07 PM   #10 (permalink)
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Ripoffs...that's good too.

I think if it has a "negative" word in it, like "ripoffs" or "bad" then the public is more likely to trust it and possibly check it out. I know that logic sounds weird, but if it's too positive sounding then I think it would be perceived as just a phony "review" site that's really just a big ad for some companies. Does that make sense?


...that Retail Ripoffs kinda has a nice ring to it as well.
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