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Old 05-29-2002, 04:54 PM   #1 (permalink)
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Need some Intel bus. info

Im finishing up a marketing paper for a class and I have to write a paper on the promotion strategy and the distribution strategy of Intel (any company really but I chose Intel because they are big and easy ) Anyway, just wanted to know if anyone had any good ideas on where to look for such an answer (not just the internet but maybe in some periodical or something of that sort). I looked through Intel's 2001 annual report on their website and I was able to find a little info there but I still need some more from other sources.

Thanks everyone

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Old 05-29-2002, 06:48 PM   #2 (permalink)
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Try emailing them. "More advertisement wouldn't hurt anybody" should be the subject line
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Old 05-29-2002, 08:02 PM   #3 (permalink)
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Unfortunately this is kinda on short notice. Im off to the library to hopefully find some useful tidbits in old newspaper articles. I've searched on google/yahoo but i cant seem to find any definitive info about what Im looking for
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Old 05-29-2002, 08:07 PM   #4 (permalink)
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The only thing I can suggest is maybe you doing a search on the magazine "Advertising Age" (is that still around? Used ta be the "Bible" of the ad biz). Any marketing strategies by a company like Intel would've been reported there. Hope it helps.
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