Google changes policy. Goes after advertiser, NOT ad.

[no1_vern]

KICK ASS GOOGLE!! I see this change in policy as being a boon to shoppers everywhere.

Google Does Non-Evil Thing: Bans White Teeth, Flat Stomachs | The Big Money

Google Does Non-Evil Thing: Bans White Teeth, Flat Stomachs
The search giant gets it right in its newest anti-spam drive.
By Chadwick Matlin
Posted Tuesday, November 17, 2009 - 1:06pm

_SNIP_

Up until now it has taken action against ads, not advertisers. If an ad violated one of Google’s terms of use, the search giant would take it out of circulation, but that’s it. Google briefed TBM on its new policy: It will now ban the advertiser, not the ad, effectively neutering the advertiser’s ability to shift from one ad and shell site to another. Think of it like the struggle between the police and a graffiti vandal. Up until now Google has only been erasing the tags after they’ve been put up. Going forward, they’re going to take away his spray cans and put a GPS collar on him, making sure he never does it again. It would be a principled stand by any company, but especially by Google because of its position in the market. I worry, though, that the rest of the industry won’t pay attention. On this issue, Google might be a leader without any followers.

Any way to get the others to follow in Googles lead? I think its a terrific idea, and one that will serve consumers far better than the "find one ad, remove it" policy.

[frozenstar]

Hello, where did you find this news? Can you cite the link for me pls? Thanks!

[no1_vern]

Wow, such a blast from the past! Im sorry for the lengthy wait for a reply.

Do you see the Slate link in my first post? That is my source. This link will provide a few hundred more:
Google Bans White Teeth, Flat Stomachs - Google Search

[Sylee]

I've read this news before too, but I still see ads promising a 'flat stomach' and the home made teeth whitening miracles 'discovered' by some mom. Maybe they just slipped under the radar. At the same time, these advertisers will simply shift to other advertising networks not run by Google - and those networks wont say no to paying customers as they are not as rich as Google, because as the saying goes, beggars can't be choosers, and for many companies the bottom line will trump any moral and ethical principles.