Quote:
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Neither is sold or shared with others, and no information is collected on Microsoft's servers that would be personally identifiable, officials said.
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If the above statement can be believed (and quite likely, it's true) then the information collected is demographic (marketing) information.
Like when you'd buy a VCR and you'd have warranty cards to fill out, only they wanted to know your income, age, habits, etc.
This way, they don't need to ask you to fill out ANYTHING...
But their ads are gonna have a REAL hook to you...