There's no conjecture here. If you look at my post above and read the admin note on your own reviews page, you will see that at no point in time do we accuse Monarch of posting the fabricated reviews. In fact we explicitly state, "The party responsible for submitting those reviews is unknown." We are simply putting the facts out there, stating that we did identify and remove 37 fabricated "Very Satisfied" reviews that were not posted by legitimate customers.
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GA400 said, "Monarch repsects that you feel there was some fake posts, however there is no proof of this".
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On the contrary, there is substantial evidence that the posts are fake. I'm happy to provide that evidence here:
1) When our system detected the 37 fabricated reviews (using a variety of factors), we contacted each of those 37 reviewers by email to obtain proof that they placed an order with Monarch. Not only did we
not receive proof of transactions (in the form of email or faxed invoices) from any of the reviewers, but
not one of the 37 reviewers even replied to our emails.
2) Each review used its own ResellerRatings account, each with a unique email address. All email addresses used were "freemail" accounts (yahoo.com, gaweb.com, inbox.com, hotmail.com, gmail.com, etc). Every account was activated by the user, who clicked on our activation email link.
3) Although 93% of our website's overall traffic comes from broadband users and only 7% from dial-up users (according to Google Analytics), 95% of the reviews were posted from dial-up accounts with dynamic IP addressing, and the same ISP's were used for most of the reviews (level3.net, 1dial.com, cptelecom.net, etc). Our system obviously blocks reviews sent from the same IP, therefore these dial-up IP's initially got through our system. Of course, we have tools in place to detect this type of fraud as well, so using dial-up addressing is not going to fool anyone.
If these reviews were posted in an effort to "frame" Monarch, there are easier ways to so than by creating 37 different freemail accounts, logging into 37 different dynamically addressed dial-up network connections, and clearing browser cookies before posting every review. It would have been easier and far more obvious to post every review from the same computer without clearing cookies, to submit all reviews from the same internet connection, etc. That would have been easily detectable and easily identified as fraud. But the way that this was done was to prevent our system from ever detecting these fraudulent reviews.
If you were a disgruntled customer (or a competitor) and your goal was to harm a retailer, which approach would you take: to covertly submit 37 "Very Satisfied" reviews, hoping that the merchant reviews site would discover those covert reviews and punish the retailer and further hoping that your plan wouldn't backfire by actually increasing the retailer's rating if the false reviews were never discovered, or would you covertly submit 37 "Very Dissatisfied" reviews to lower the retailer's rating?
Also, you could benefit from getting your story straight. First you said:
"and the person was not trying to help us but rather harm our name"
...then you said, "Monarch repsects that you feel there was some fake posts, however there is no proof of this." If you think the reviews were written by legitimate customers, then why would legitimate customers be trying to harm your name? First you agree that the reviews are false, then you state that there is no evidence of that.