They check out with the Better Business Bureau.
http://www.newyork.bbb.org/nis/newse...21000000023021
0 complaints in the last 36 months. They might have less than 1 year with BBB, because there's no un/satisfactory rating, which the BBB site suggests they should have if they've been a BBB member for over a year.
The
www.photo.net entry lenjack mentions is from 1998 and suggests the customer had a good experience.
My guess, since they're BBB is that they're probably real, but not too web-savvy. I'm going to order from them unless I get paranoid and change my mind.