Not sure about what to think. I ordered an OCZ Goliath heatsink from We Build PCs, which was mentioned in the article. I've not had any trouble from them, as far as i know.
I'm curious too. I did buy an overclocked CPU from The Overclockerz Store about 2 years ago or so and it worked fine. In fact I just sold it and the recipient has been very happy with it. It was a slot Athlon 900 overclocked to 1Ghz.
I bought an OCZ Goliath from them and had problems with a poorly balanced fan. I emailed them..they didn't get back to me. Then I could never get on their website or find them again.
I have no problem with a company having more than one front.. There is nothing wrong with that. Its a way to place specialization to certain customers. They aren't the first to do it. I think that guy on the post above could be hit with a possible slander or libel suit.