I have filed a fraud report with the NYS Attorney General, and I urge anyone who has been gypped by these people to do the same.
Other options are the IFCC (Internet Fraud Complaint Center)
https://www.ifccfbi.gov/complaint/cf2.asp, NY State Consumer Protection Board and New York City Department of Consumer Affairs -- all websites that can be found on Google. I also suggest that screwees post their complaint on Epinions.com.
Besides the "bait and switch" business, I specifically cited their use of the word "USA" after a camera that is not distributed by Nikon USA, and is not warranted by Nikon. In addition, I protested their statement that "All products carry a full US Warranty," because they have refused to give me a written warranty. Not even a store warranty. As a result, the "three-year extended warranty" they sold me becomes a 3-year warranty, rather than extending out 4 years.
Their promise to send me a hard case and refund $100 turned out to be so much hot air.
If there is any legal way I can shut them down, or inflict great pain, I plan to devote a great deal of time to doing so.