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I knew one person in this business. He was successful. Here are some of the things he did (or didn't do):
1) Never advertized. Relied on word of mouth.
2) ALWAYS kept appointments for repair
3) Charged a fair amount- not too less and not too much
4) If any problem developed in software installation, hardware upgrade or anything else, the first time he fixed it for free. Told the customer it's his (the PC Technician) fault that he did less than a perfect job.
5) When building PCs, gave customer an itemized break up of cost including his profit. NEVER cheated any customer.
6) NEVER loaded pirated stuff to make an easy buck.
7) 99.9% of the time made House Calls-customers hate to take a PC to the repair shop
8) Kept a total of around 300 active clients. Refused more as it would dilute his level of service.
9) Had a neat kit in a backpack he carried everywhere- tools, software, floppy disks, everything.
10) Didn't put selling hardware upgrades/add ons as a priority. Was clearly focused on building PCs, repairing hardware/settings and software installations, tweaking, etc. When asked to supply hardware, he arranged it thru his contacts but NEVER added a markup.
11) NEVER charged his customers anything to remove virus no matter how long it took or what the complications.
12) Believed in Delighting the Customer, not Satisfying him
He's been in business for 6 years now and while he may never drive a BMW, he's self sufficient, works very hard and loves what he does.
The kid lives in India where I'm from, and to this date keeps in touch with me and I thought I'd share some of his secrets at building his business. Though, I understand now he's hired another technician for the routine stuff.
Good Luck.
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