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It is a great idea to view bad reviews first in order to gauge how the company treats the complainers. There are a few types of one star reviewers. The biggest fall into these categories 1) Completely pissed off and post a negative think just in spite 2) Jump the gun and post a legitimate negative review, however before a seller can respond 3) A truly legitimate review of a bad seller.
I always try to watch out for a 3rd case.
With bigger companies, there are more customers, hence more people that may feel strongly one way or the other. Unfortunately, it is not always easy to judge what category they fit into.
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