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Another point I'd like to make is that a customer can (and should) relay all the facts of their entire experience, not just the latest instance or the final outcome.
If you had a problem or complaint and the merchant corrected it, or if they made it worse, or if they dropped the ball down the line such as on an RMA or warranty rebate, append your written review with updates so as to relate the entire chain of events. No one is suggesting to anyone not to post the history of a transaction, but that you rate the merchant according to your most current opinion.
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