[jsilverj]

I realized while I was reading some reviews that I would only read the negative ones. The ones titled " Very Dissatisfied ".

If one were researching a Company before making a purchase, would they too skim through the positives and stop at the negatives?

I guess the longer the skimming the better the Company. With each passing positive review you gain more confidence in the Company but why do we stop and read the negatives?

And why is it that the biggest Companies have the worst reviews? eg,

Buy.com 3 out of 10
Best Buy 1.52 out of 10
Sony Style 2.5 out of 10