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Thanks for your feedback.
It's necessary for you to enter a username, password, and email address, when reviewing a store. This lets you come back later to edit your review, and it's one way that we prevent people from writing multiple reviews for the same store. Using an invoice number as a login wouldn't be very effective because people lose invoice numbers.
The 50 character minimum is designed to encourage useful reviews. Saying "I liked this store" isn't very helpful. Your post is 459 characters for instance, so I don't think 50 is unreasonable.
The survey questions that we ask take about 20 seconds to answer. They represent the bare minimum of what we think is necessary.
We're always interested in streamlining the reviews process and if we can make it easier, we will try to do so.
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