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And I guess that it would hurt so bad to just leave a line of alphabetical search letters in the whole freaking front page, huh?
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Again, as explained above, when people visit our homepage the A-Z browse bar stands out and appears to be the easiest way to find a store's reviews page. So, if the person is looking for Club Computer for instance, they'll click on C. On page 1, nope, page 2, page 3, page 4, page 5 etc - oh found it. That took about 2 minutes, whereas they could have just searched for the term club computer in about 5 seconds.
There are 12,000 stores in our database and each A-Z browse letter has between 10 and 50 pages of results. It isn't a good way to locate a store. What's more, if you're looking for a store called The Apple Store, but you think it's called Apple Store so you click on "A", you'll never find it, because it's under T. Again, these factors were causing people to abandon our site because they couldn't find the store they were looking for, whereas the search box gets people to where they're going.
Just type the first few letters of the store's name or one word of the store's name in the search box. I guarantee you it will work better and faster than the A-Z bar.