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I think it's a combination of both,they got lazy with success,started mismanaging their business and money,and now they're desperate.The way customers have to fight for refunds,often for canceled orders for items that they were lead to believe were in stock but aren't,does look suspiciously like "floating".You are right that a handful of negative reviews isn't going to
hurt the ratings of a vendor who has been rated positively for a long time.It took a huge amount of complaints over an extended time to put Monarch where they are now.Which just goes to show just how badly they've fallen.
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